Are you looking for a new job or considering a career change? Many experienced workers share the sentiment that navigating today’s job market is not as easy as it was perhaps 20 years ago. In the world of social media and job hunting online, it can become even more difficult to navigate the myriad social and professional platforms. It may require you to regroup, get reenergized and rework your job search plan.
Reenergize Your Job Search
Twenty years ago, the typical job search involved looking through your local newspaper to find that ideal job. Now, thanks to the Internet, most, if not all, jobs are found online; although there may be a few in your local Post or Sentinel. But even using the Internet as the only way to find a job is not enough. The key is that you shift from “finding” a job to “being found,” which is why you want to continually cultivate your personal and professional networks. Let people know you are looking so they can help spread the news and put in a good word for you. To learn more about how this can be effective, register for AARP’s free Leveraging Your Personal Network Webinar, Tuesday, March 15, at 2 p.m. ET, for tips and techniques.
Rethink Your Social Media Strategy
How well are you utilizing social media to get your next job search? It’s important to understand that in an age of social media, having an online presence can be critical to landing that next big gig. For example, many employers frequently use social networking sites, like LinkedIn, to find suitable candidates. There they can quickly see your skills, connections and referrals. Follow companies for hiring updates, like setting up job alerts on sites such as Indeed and Simply Hired. And harness the power of all social media tools that can give your skills more visibility.
Rebuild Your Brand
When you think about yourself as a brand, think of your favorite clothing designer or shoemaker and why you admire their garments so. It’s very similar to how people view you. Your brand is your billboard. It illustrates your passions, values, talents and qualities that hopefully you are building every day. To learn more, check out AARP’s Build Your Brand webinar, available on demand.
Could you use a refresher on how to reignite your career search? AARP is here to help. Through AARP TEK Academy there are a number of webinars and courses and online resources available to assist in your job search. In addition, there are several career strength-building workshops that range from learning technology to office skills.
AARP helps people turn their goals and dreams into real possibilities, strengthens communities and fights for and equips Americans 50 and older to live their best lives. Discover all the ways AARP can help you, your family and your community at AARP, and connect with us on Facebook and Twitter.
Photo: AARP
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